(No video was used in the creation of these animations—still photos only.)
Tap on the images for info
CAPITAL ACUMEN iPAD APP COVER(1/2)
I love the way the fish moves and how it begins to tell a story—which is then finished when the user taps on the cover image and goes to the feature opener (see below).
CAPITAL ACUMEN iPAD APP COVER STORY OPENER (2/2)
Now the fish turns the clear water blue. Extensive use of the Puppet Warp function in Photohop! The client loved these animations and it brought a sense of delight to the app (and the website).
CAPITAL ACUMEN iPAD APP FEATURE OPENER
One of my favorites: a simple but expressive graphic. All of these were made from still photos but this one was the most radical transformation: I had to teach myself 3D mapping in Photoshop.
CAPITAL ACUMEN iPAD APP FEATURE OPENER
My theory of looping animations is that they should never be distracting or annoying. This is a good example of the “ambient” type, simply bringing the image to subtle life.
CAPITAL ACUMEN iPAD APP FEATURE OPENER
I love the little bounce at the end. We had a whole series of dandelions for this special section. On the cover, one floret detatches itself and floats away.
CAPITAL ACUMEN iPAD APP HERO ANIMATION
I like the way the word “disruptive” literally disrupts the word “technology” and is then delivered by drone to its proper place.
LOGO FOR AUTHOR WEBSITEpollyshulman.com
Polly’s books draw on her love of old-timey authors like Jane Austen and H. G. Wells, but they have a cheeky, comical quality which inspired this animated logo.
AT&T MICROSITE HERO ANIMATION(1/2)
I was asked to bring nine hero images to life for this microsite. This is another “ambient” one that doesn’t tell a story so much as express a mood through motion.
AT&T MICROSITE HERO ANIMATION (2/2)
This one tells a tiny story: the kite floats from phone to phone trailing the summer sky in its wake, but also expresses the idea of sharing between devices.
MERRILL LYNCH ADVISOR INFOGRAPHIC
This one was tricky, with four moving parts: the hed literally “changing over time,” the pie chart, the date counter, and the risk slider all showing the changes from 2008–2015 in asset allocation.